Growing up in a business environment focused on fashion and retail, the founding team was deeply familiar with the industry. From the early days, they worked closely with industry professionals, mastering the nuances of retail operations and customer needs. Inspired by the vibrant fashion market in Hainan and the opportunity of the Greater Bay Area, they strived to elevate the business: they set out to build the injoylife brand, with the ambition of standing out in the competitive fashion industry. After in-depth research into global and local customer preferences, they made a strategic shift from the traditional retail model. Instead of sourcing products from wholesale partners, tidaketech began to develop and offer original designs under the injoylife brand. This innovative business strategy was pivotal to the brand’s success and its subsequent